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WhatsApp Business API pricing calculator
Meta bills per delivered message, priced by the recipient's country and the message category. Move the sliders and see the real number — no sign-up, no email.
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What will WhatsApp actually cost you?
Meta charges per delivered message, priced by the recipient's country and the message category. Pick your market, move the sliders, and see the real number.
Promotions, offers, product news, re-engagement. The most expensive category, everywhere.
2,000 Marketing messages per monthOrder updates, delivery notices, receipts, appointment reminders — tied to a transaction.
3,000 Utility messages per monthOne-time passcodes and account verification.
1,000 Authentication messages per monthYour replies inside the 24-hour customer service window. Meta does not charge for these, and neither do we.
5,000 Service messages per monthEstimated monthly cost
$256.80
for 11,000 messages to UAE
- Marketing2,000 × $0.0384
- $76.80
- Utility3,000 × $0.0170
- $51.00
- Authentication1,000 × $0.0300
- $30.00
- Service5,000 × free
- $0.00
- WhatsApp messages
- $157.80
- Platform
- $99.00
- Total
- $256.80
5,000 service messages cost you nothing. Replies inside the 24-hour customer service window are free — Meta doesn't charge for them, and we don't invent a charge either.
Start 14 days TrialIndicative only. Meta republishes its rate card periodically — including changes effective 1 Oct 2026 for several markets. You are billed against Meta's own per-message billable flag, so what you actually pay follows the real rate, not this estimate. How billing works →
How WhatsApp pricing works
Two variables set the price of any message: where the recipient is and what kind of message it is. A marketing message to Germany costs more than ten times a utility message to India. There is no single “WhatsApp price”.
The four categories:
- Marketing — promotions, offers, product news, re-engagement. The most expensive category in every market.
- Utility — order updates, delivery notices, receipts, appointment reminders. Must be tied to a transaction.
- Authentication — one-time passcodes and account verification.
- Service — your replies inside the 24-hour customer service window. These are free. Meta does not charge for them.
The 24-hour customer service window
When a customer messages you, a 24-hour window opens. Inside it you can reply freely, as many times as you like, at no cost. Once it closes, you can only re-open the conversation with an approved message template — and that is billable.
This is why the “messages included” model that most providers sell is incoherent. A support-heavy business might send 80% of its messages inside the free window; a marketing-heavy one almost none. A flat message count charges both the same.
WhatsApp per-message rates by country
USD per delivered message. Indicative — Meta republishes its rate card periodically, with changes effective 1 October 2026 for several markets.
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| 🇺🇸 North America +1 | $0.025 | $0.004 | $0.0135 | Free |
| 🇬🇧 United Kingdom +44 | $0.0529 | $0.0157 | $0.0358 | Free |
| 🇩🇪 Germany +49 | $0.1365 | $0.0393 | $0.0768 | Free |
| 🇮🇳 India +91 | $0.0103 | $0.0014 | $0.0014 | Free |
| 🇱🇰 Sri Lanka +94 | $0.0330 | $0.0120 | $0.0200 | Free |
| 🇦🇪 UAE +971 | $0.0384 | $0.0170 | $0.0300 | Free |
| 🇸🇦 Saudi Arabia +966 | $0.0455 | $0.0177 | $0.0330 | Free |
| 🇧🇷 Brazil +55 | $0.0625 | $0.0080 | $0.0315 | Free |
| 🇮🇩 Indonesia +62 | $0.0411 | $0.0200 | $0.0300 | Free |
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